Bao Trung Phan

Researcher Profile 5/10

Vietnam National University, Hanoi · Business Administration

5 publications · 9 citations · h-index 2

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🏛️Affiliation: Vietnam National University, Hanoi
🔬Field: Business Administration
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Featured publications

How Students Interact with AI-Teaching Assistant: Roles of Novelty and Innovativeness4 citations
Advances in economics, business and management research/Advances in Economics, Business and Management Research · 2023 · DOI

What Motivates Generation Z in Vietnam to Purchase Organic Food? An Application of Extended Theory of Planned Behaviour3 citations
GATR Journal of Management and Marketing Review · 2024 · DOI

Big Data and Big Data Analysis in Audit Firms1 citations
Advances in economics, business and management research/Advances in Economics, Business and Management Research · 2023 · DOI

Digital Divide on Financial Development in Asia-Pacific Region: The Role of Contextual Factors1 citations
Scientific Annals of Economics and Business · 2025 · DOI

Examining the Purchase Intention of Generation Z towards Organic Food: An Empirical Study in Vietnam
Global Conference on Business and Social Sciences Proceeding · 2023 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field: