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Bui Thi Kim Cuc

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Featured publications

The Impact of Digital Leadership and Digital HRM on Employee Work Engagement and Turnover Intention in Vietnamese Enterprises
Springer proceedings in business and economics · 2026 · DOI
AI-Based Recruitment and Its Impact on Recruitment Effectiveness: Insights from Small and Medium Enterprises in Vietnam
Springer proceedings in business and economics · 2026 · DOI
FACTORS INFLUENCING THE INVESTMENT INTENTION IN CRYPTOCURRENCY: AN APPROACH BASED ON THE THEORY OF PLANNED BEHAVIOUR (TPB)
Veredas do Direito Direito Ambiental e Desenvolvimento Sustentável · 2025 · DOI

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Bui Thi Kim CucHanoi University of Industry
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