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Bui Van Vien

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Featured publications

Drivers of consumers’ trust and online purchase decisions: Evidence from Vietnam’s e-commerce market1 citations
Innovative Marketing · 2026 · DOI
The impact of electronic word of mouth on online purchase intention of generation Z in Vietnam
International Journal of Internet Marketing and Advertising · 2026 · DOI
Drivers of Consumers' trust Drivers of Consumers' Trust and Online Purchase and Online Purchase Decisions: Evidence from Decisions: Evidence from Vietnam's E-commerce Market Vietnam's e-Commerce Market
SSRN Electronic Journal · 2026 · DOI

About the field of Psychology

Common research topics in this field:

Technology Adoption and User BehaviourJob Satisfaction and Organizational BehaviorDigital Marketing and Social MediaCustomer Service Quality and LoyaltyDementia and Cognitive Impairment ResearchConsumer Behavior in Brand Consumption and Identification

Institutions with the most researchers in this field:

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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Bui Van VienUniversity Of Transport Technology
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