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Dao Thi Xuan Truong

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Featured publications

Value co-creation and destination brand equity: understanding the role of social commerce information sharing43 citations
Journal of Hospitality and Tourism Insights · 2022 · DOI
Beyond personality: the role of social commerce interactivity and co-production in strengthening consumer−firm bonds2 citations
Young Consumers Insight and Ideas for Responsible Marketers · 2025 · DOI
Stakeholders’ conflicts in tourism setting: The role of community involvement, perceived benefit and perceived cost
Humanities, Arts and Social Sciences Studies · 2026 · DOI

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Dao Thi Xuan TruongHung Vuong Hospital
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