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Duy Minh Vo

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Featured publications

Enhancing store brand equity through relationship quality in the retailing industry: evidence from Vietnam8 citations
Cogent Business & Management · 2022 · DOI
Effect of KOLs’ persuasiveness on impulsive buying behaviors: live streaming commerce4 citations
Cogent Business & Management · 2025 · DOI
Consumer Entitlement Behaviour in Confucian Culture: Empirical Findings in the Vietnamese Retail Setting2 citations
TRANSNATIONAL MARKETING JOURNAL · 2021 · DOI
The association between relationship marketing investments and customer gratitude in the Vietnam retail sector: an S-O-R approach1 citations
International Journal of Business and Emerging Markets · 2024 · DOI
Consumer Entitlement Inventory: A Scale Extension and Application to the Vietnamese Retail Context1 citations
Organizations and Markets in Emerging Economies · 2021 · DOI
Factors affecting consumer loyalty at retail stores in Ho Chi Minh City
Science & Technology Development Journal - Economics - Law and Management · 2020 · DOI
Destination attractiveness index for ecotourism and comparison between two cases in the Mekong Delta region of southern Vietnam
International Journal of Tourism Policy · 2024 · DOI
The association between relationship marketing investments and customer gratitude in the Vietnam retail sector: An S-O-R approach
International Journal of Business and Emerging Markets · 2023 · DOI
Destination attractiveness index for ecotourism and comparison between two cases in the Mekong Delta region of southern Vietnam
International Journal of Tourism Policy · 2024 · DOI

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Duy Minh VoUniversity of Economics Ho Chi Minh City
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