Ho Huy Tuu

Researcher Profile 6/10

Nha Trang University · Business Administration

41 publications · 945 citations · h-index 15

Information

🏛️Affiliation: Nha Trang University
🔬Field: Business Administration
🆔ORCID: 0000-0001-9640-7996
✍️Profile incomplete — add information

An h-index of 15 places this researcher in Business Administration, within the top 5% of 2,078 profiles in this field in our directory.

Featured publications

The moderator effects of perceived risk, objective knowledge and certainty in the satisfaction‐loyalty relationship117 citations
Journal of Consumer Marketing · 2011 · DOI

The role of norms in explaining attitudes, intention and consumption of a common food (fish) in Vietnam106 citations
Appetite · 2008 · DOI

The “Well-Being” and “Ill-Being” of Online Impulsive and Compulsive Buying on Life Satisfaction: The Role of Self-Esteem and Harmony in Life85 citations
Journal of Macromarketing · 2021 · DOI

The role of perceived values in explaining Vietnamese consumers’ attitude and intention to adopt mobile commerce71 citations
Asia Pacific Journal of Marketing and Logistics · 2018 · DOI

Certainty, risk and knowledge in the satisfaction‐purchase intention relationship in a new product experiment70 citations
Asia Pacific Journal of Marketing and Logistics · 2011 · DOI

Food risk and knowledge in the satisfaction‐repurchase loyalty relationship61 citations
Asia Pacific Journal of Marketing and Logistics · 2009 · DOI

Reflective and impulsive influences on unhealthy snacking. The moderating effects of food related self-control52 citations
Appetite · 2011 · DOI

Time perspectives and convenience food consumption among teenagers in Vietnam: The dual role of hedonic and healthy eating values43 citations
Food Research International · 2017 · DOI

Nonlinear effects between satisfaction and loyalty: An empirical study of different conceptual relationships38 citations
Journal of Targeting Measurement and Analysis for Marketing · 2010 · DOI

The relationships between core values, food-specific future time perspective and sustainable food consumption37 citations
Sustainable Production and Consumption · 2020 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

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