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Ho Tran Quoc Hai

Researcher Profile 5/10
Ho Chi Minh City University of Law · Psychology
5 publications
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Information

Featured publications

Must-Have or Nice-to-Have? A Dual-Logic Approach to User-Generated Content and Online Purchase Intention
Zenodo (CERN European Organization for Nuclear Research) · 2026 · DOI
TikTok-based marketing communication and purchase decisions of Generation Z consumers: Evidence from Ho Chi Minh City, Vietnam
Innovative Marketing · 2026 · DOI
Must-Have or Nice-to-Have? A Dual-Logic Approach to User-Generated Content and Online Purchase Intention
Zenodo (CERN European Organization for Nuclear Research) · 2026 · DOI
Trust Before Conversion: How Green Influencer Marketing Shapes GenZ Purchase Intention in an Emerging Market
Zenodo (CERN European Organization for Nuclear Research) · 2026 · DOI
Trust Before Conversion: How Green Influencer Marketing Shapes GenZ Purchase Intention in an Emerging Market
Zenodo (CERN European Organization for Nuclear Research) · 2026 · DOI

About the field of Psychology

684researchers 6,866publications 75,313citations 3.0average h-index

Common research topics in this field:

Technology Adoption and User BehaviourJob Satisfaction and Organizational BehaviorDigital Marketing and Social MediaCustomer Service Quality and LoyaltyDementia and Cognitive Impairment ResearchConsumer Behavior in Brand Consumption and Identification

Institutions with the most researchers in this field:

Vietnam National University Ho Chi Minh City · 69 National Economics University · 40 University of Economics Ho Chi Minh City · 39 FPT University · 33 Vietnam National University, Hanoi · 29

These figures count profiles currently in this directory, not nationwide statistics.

Same institution — Ho Chi Minh City University of Law

T
Tuan Ly Phan
Linguistics
T
Truc Tran-Thi-Thanh
Education
T
Thang Long Tran
Finance and Banking
N
Ngoc Ho
Economics
H
Ha Tran
Medicine and Pharmacy
T
Tran Van Do
Biology

Same field Psychology

T
Thi Thanh Minh Dang
Da Nang University
L
Linh Thi Thuy Nguyen
VNU University of Science
Đ
Đinh Thị Hồng Vân
University of Education, H
N
Nguyễn Trung Hải
University of Labor and So
Q
Quoc Dat Truong
National Economics Univers
N
Ngoc Duy Pham
Van Lang University
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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Ho Tran Quoc HaiHo Chi Minh City University of Law
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