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Ho Tran Vu

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An h-index of 5 places this researcher in Psychology, within the top 25% of 684 profiles in this field in our directory.

Featured publications

Transformed virtual concepts into reality: Linkage the viewpoint of entrepreneurial passion, technology adoption propensity and advantage to usage intention26 citations
Journal of Retailing and Consumer Services · 2023 · DOI
Discovering how digital attitudes, control, self-efficacy and social norms influence the digital behavior decision-making of leisure and recreation activities participants15 citations
Current Psychology · 2025 · DOI
Valuation of customers’ service quality, affective, sensory experience and entertainment to behavioral intention13 citations
Total Quality Management & Business Excellence · 2024 · DOI
Discovering the critical factors of affecting non-fungible tokens (NFT) purchase intention9 citations
International Review of Economics & Finance · 2024 · DOI
The roles of cognitive benefits and technology usage in predicting students’ sustainable behavioural intentions: The moderating roles of data literacy and marketing strategy8 citations
Journal of Hospitality Leisure Sport & Tourism Education · 2024 · DOI
The role of grit in idea planning for accounting education: A multi-context study
The International Journal of Management Education · 2025 · DOI
Exploring customer engagement and authentic experience: a structural integrated model of service quality and brand choice
Total Quality Management & Business Excellence · 2026 · DOI
Digital Attitudes and Leisure and Recreation Activities--Measurement Model
PsycTESTS Dataset · 2025 · DOI
Authentic experiences and destination brand equity: a moderated mediation model of aesthetic perception and place identity
Asia Pacific Journal of Marketing and Logistics · 2026 · DOI

About the field of Psychology

Common research topics in this field:

Technology Adoption and User BehaviourJob Satisfaction and Organizational BehaviorDigital Marketing and Social MediaCustomer Service Quality and LoyaltyDementia and Cognitive Impairment ResearchConsumer Behavior in Brand Consumption and Identification

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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Ho Tran VuVan Lang University
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