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Hoa Nguyen Thi Phuong

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Featured publications

Exploring drivers influencing consumers’ attitude towards mobile marketing1 citations
Can Tho University Journal of Science · 2017 · DOI
Factors affecting product life cycle in electronic enterprises – evidence from an emerging country
Ingenieria Solidaria · 2023 · DOI
Examining the relationship between business ethics, ESG practices and performance in Vietnamese micro, small and medium enterprises
Asian Journal of Business Ethics · 2026 · DOI

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Hoa Nguyen Thi PhuongNational Economics University
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