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Hoai-Phan Truong

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Featured publications

Applying VR/AR Technology in Product Advertising to Improve User Experience8 citations
· 2021 · DOI
Design an RPA model for the fulfillment process in an SAP ERP system5 citations
Journal of the Chinese Institute of Engineers · 2023 · DOI
A New Model for Collecting, Storing, and Analyzing Big Data on Customer Feedback in the Tourism Industry1 citations
Interdisciplinary Journal of Information Knowledge and Management · 2023 · DOI

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

These figures count profiles currently in this directory, not nationwide statistics.

The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Hoai-Phan TruongVietnam National University Ho Chi Minh City
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