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Hoang Lan Thanh Nguyen

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Featured publications

A comprehensive study on factors influencing online impulse buying behavior: Evidence from Shopee video platform64 citations
Heliyon · 2024 · DOI
Analyzing the role of customers’ experiences and emotional responses in shaping Generation Z’s impulse buying behavior on Shopee video platform12 citations
PLoS ONE · 2025 · DOI
Key determinants of online impulse buying behavior: A study from TikTok Shop users in Vietnam8 citations
Acta Psychologica · 2025 · DOI

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Hoang Lan Thanh NguyenFPT University
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