Hue Kim Thi Nguyen

Researcher Profile 5/10

Da Nang University · Business Administration

6 publications · 86 citations · h-index 2

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🏛️Affiliation: Da Nang University
🔬Field: Business Administration
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Featured publications

Destination social responsibility drives destination brand loyalty: a case study of domestic tourists in Danang city, Vietnam45 citations
International Journal of Tourism Cities · 2023 · DOI

The relationships among social media communication, brand equity and satisfaction in a tourism destination: the case of Danang city, Vietnam40 citations
Journal of Hospitality and Tourism Insights · 2023 · DOI

Sustainable tourism begins in the itinerary: scale development and validation of the ethically minded tourist behavior1 citations
International Journal of Contemporary Hospitality Management · 2026 · DOI

A serial mediation model for destination brand equity in a destination social responsibility context
Social Responsibility Journal · 2026 · DOI

Motivation pathways from celebrity brand love to event co-creation and pay-a-premium intentions for generation Z consumers
International Journal of Event and Festival Management · 2026 · DOI

Fashion tailoring experience and destination brand equity: value co-creation through social media communications
Tourism Review · 2026 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field: