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Hung Vu Nguyen

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An h-index of 12 places this researcher in Business Administration, within the top 5% of 2,078 profiles in this field in our directory.

Featured publications

Green consumption: Closing the intention‐behavior gap485 citations
Sustainable Development · 2018 · DOI
Materialistic values and green apparel purchase intention among young Vietnamese consumers149 citations
Young Consumers Insight and Ideas for Responsible Marketers · 2019 · DOI
An alternative view of the millennial green product purchase: the roles of online product review and self-image congruence97 citations
Asia Pacific Journal of Marketing and Logistics · 2020 · DOI
Happiness and pro-environmental consumption behaviors70 citations
Journal of Economics and Development · 2022 · DOI
Strategic and transactional costs of corruption: perspectives from Vietnamese firms55 citations
Crime Law and Social Change · 2016 · DOI
Effects of family structure and socialization on materialism: a life course study in Thailand36 citations
International Journal of Consumer Studies · 2009 · DOI
Intrinsic motivation for reducing single-use plastics: The compensation effects of basic psychological needs36 citations
Resources Conservation and Recycling · 2022 · DOI
The synergistic impact of motivations on sustained pro-environmental consumer behaviors: an empirical evidence for single-use plastic products29 citations
Asia Pacific Journal of Marketing and Logistics · 2021 · DOI
From environmental values to pro-environmental consumption behaviors: the moderating role of environmental information27 citations
Current Psychology · 2023 · DOI
Exploring a Public Interest Definition of Corruption: Public Private Partnerships in Socialist Asia19 citations
Journal of Business Ethics · 2019 · DOI

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

These figures count profiles currently in this directory, not nationwide statistics.

The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Hung Vu NguyenNational Economics University
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