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Huu Phuoc Tran

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Featured publications

“Hey AI, should I buy this stock?” – Trust, technology, and the rise of the young investor15 citations
Strategic Business Research · 2025 · DOI
Mind over machine: A bibliometric journey into investor perceptions of AI in stock markets5 citations
Strategic Business Research · 2026 · DOI
AI-Powered Celebrity Substitution After Endorser Scandal: Promotion-Governance in Convergent VR-AR-AI Media Ecosystems2 citations
Journal of Promotion Management · 2026 · DOI
From Human Communication to Human–AI Communication: Mapping the Intellectual Structure of AI-Mediated Organizational Communication2 citations
International Journal of Business Communication · 2026 · DOI
Rethinking Teacher-Student Communication in the AI Era2 citations
Business and Professional Communication Quarterly · 2025 · DOI
Can AI Be Responsible? Message Cues, Attitudes, and Engagement Intentions Toward AI-Generated CSR Short-Form Videos1 citations
Journal of Promotion Management · 2026 · DOI
CSR Communication in the Age of AI: A Systematic Review Using the TCCM Framework and Insights from the Journal of Promotion Management1 citations
Journal of Promotion Management · 2026 · DOI
AI recommendations and perceived risks among Gen Z in stock investing
Elsevier eBooks · 2026 · DOI
From Zero to $ocial Brand: The Guide to Positive LinkedIn Communication
Business and Professional Communication Quarterly · 2026 · DOI
Travel bloggers, responsible tourism, and sustainable mobility: the role of influencer–product congruence in promoting electric transportation use in tourism settings
Tourism Recreation Research · 2026 · DOI

About the field of Finance and Banking

Common research topics in this field:

Corporate Finance and GovernanceAuditing, Earnings Management, GovernanceFinancial Markets and Investment StrategiesBanking stability, regulation, efficiencyIslamic Finance and Banking StudiesMicrofinance and Financial Inclusion

Institutions with the most researchers in this field:

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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Huu Phuoc TranHo Chi Minh City International University
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