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Khai The Nguyen

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An h-index of 5 places this researcher in Business Administration, within the top 25% of 2,078 profiles in this field in our directory.

Featured publications

Preventing the COVID-19 Outbreak in Vietnam: Social Media Campaign Exposure and the Role of Interpersonal Communication45 citations
Health Communication · 2021 · DOI
Employee engagement in brand value co-creation: An empirical study of Vietnamese boutique hotels43 citations
Journal of Hospitality and Tourism Management · 2021 · DOI
Team Dynamics, Leadership, and Employee Proactivity of Vietnamese Firms12 citations
Journal of Open Innovation Technology Market and Complexity · 2019 · DOI
The Impact of Social Media Use Motives on Students’ GPA: The Mediating Role of Daily Time Usage10 citations
Education Sciences · 2025 · DOI
Before Omicron’s Arrival: Effects of Negative Emotions and Comparative Optimism on COVID-19 Protection and Detection Behaviors8 citations
Health Communication · 2023 · DOI
Green human resource management and employee pro-environmental behaviors: The role of individual green value5 citations
Ho Chi Minh City Open University Journal of Science- Economics and Business Administration · 2024 · DOI
The practice of sustainable fashion of luxury boutique fashion brands in Vietnam: What go right, and what go wrong5 citations
PLoS ONE · 2023 · DOI
The impact of online micro-influencers on behavioural intentions: The case of mobile phone customers in Ho Chi Minh city1 citations
Ho Chi Minh City Open University Journal of Science- Economics and Business Administration · 2021 · DOI

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

These figures count profiles currently in this directory, not nationwide statistics.

The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Khai The NguyenVietnam National University Ho Chi Minh City
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