Khoa Huan Le

Researcher Profile 6/10

Saigon University · Business Administration

5 publications · 58 citations · h-index 4

Information

🏛️Affiliation: Saigon University
🔬Field: Business Administration
🆔ORCID: 0000-0003-1271-3190
✍️Profile incomplete — add information

An h-index of 4 places this researcher in Business Administration, within the top 25% of 2,078 profiles in this field in our directory.

Featured publications

The impact of electronic word of mouth on brand image and buying decision: An empirical study in Vietnam tourism43 citations
International Journal of Research Studies in Management · 2017 · DOI

Establishing Customer Behavior Through E-Commerce Websites in Newly Emerging Market5 citations
Marketing and Management of Innovations · 2022 · DOI

How to influence consumer behaviour: A perspective from E-commerce in Vietnam context5 citations
International Journal of Electronic Commerce Studies · 2023 · DOI

Investigating the Impact of Facebook Advertising Features on Consumer Behavior4 citations
Marketing and Management of Innovations · 2023 · DOI

The influence of online reviews on word of mouth behavior through consumer purchase intention in e-commerce1 citations
International Journal of Research Studies in Management · 2019 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

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