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Le Nam Long

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Featured publications

The Influence of Reputation for AI Technology on Customer Engagement: The Mediating Role of Perceived Value at TPBank Vietnam
Springer proceedings in business and economics · 2026 · DOI
An Analysis of the Factors Impacting Transformational Leadership Competencies: A Case Study of a Vietnamese Security Firm
International Journal of Professional Business Review · 2023 · DOI
The Impact of Social Media Marketing Components on Brand Loyalty in the Fast Fashion Industry Among Vietnamese Students
Springer proceedings in business and economics · 2026 · DOI

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Le Nam LongThuongmai University
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