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Featured publications

Nostalgic tourists acquiring resilience and emotional solidarity through self-congruity and functional congruity9 citations
Journal Of Vacation Marketing · 2024 · DOI
Journey beyond reality: The influence of Metaverse experiences and historical storytelling
Journal Of Vacation Marketing · 2026 · DOI
The Impact of social media marketing content on brand advocacy in higher education: A Case study of the Faculty of Tourism and Hospitality at HUFLIT, Vietnam
Tạp chí Khoa học HUFLIT · 2026 · DOI

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

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Le Phuong Thao SuHo Chi Minh City University of Foreign Languages and Information Technology
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