Assoc. Prof. Lê Xuân Cù

Profile 7/10

52 publications · 647 citations · h-index 11

Information

🏛️Affiliation: Thuongmai University
🔬Field: Economics
🆔ORCID: 0000-0002-0283-8259
🎂Born: 1987
🏅Qualified as Assoc. Prof 2025
✍️Profile incomplete — add information

An h-index of 11 places this researcher in Economics, within the top 5% of 1,142 profiles in this field in our directory.

Data sources: Source: State Council for Professorship of Vietnam — list of candidates meeting the standards for Professor and Associate Professor, 2025. Compiled from official public sources; the scholar may claim, update or request removal of this profile at any time.

Featured publications

An Extended Technology-Organization-Environment (TOE) Framework for Online Retailing Utilization in Digital Transformation: Empirical Evidence from Vietnam251 citations
Journal of Open Innovation Technology Market and Complexity · 2022 · DOI

Integrative perceived values influencing consumers' attitude and behavioral responses toward mobile location-based advertising: an empirical study in Vietnam58 citations
Asia Pacific Journal of Marketing and Logistics · 2020 · DOI

Inducing AI-powered chatbot use for customer purchase: the role of information value and innovative technology53 citations
Journal of Systems and Information Technology · 2023 · DOI

How social media fosters the elders' COVID-19 preventive behaviors: perspectives of information value and perceived threat53 citations
Library Hi Tech · 2021 · DOI

The diffusion of mobile QR-code payment: an empirical evaluation for a pandemic33 citations
Asia-Pacific Journal of Business Administration · 2021 · DOI

Artificial intelligence-based chatbots – a motivation underlying sustainable development in banking: standpoint of customer experience and behavioral outcomes28 citations
Cogent Business & Management · 2024 · DOI

Charting sustained usage toward mobile social media application: the criticality of expected benefits and emotional motivations25 citations
Asia Pacific Journal of Marketing and Logistics · 2021 · DOI

Refining mobile location-based service adoption: the lens of pull effect- and push effect-related motivations17 citations
Journal of Asian Business and Economic Studies · 2022 · DOI

The effects of chatbot characteristics and customer experience on satisfaction and continuance intention toward banking chatbots: Data from Vietnam16 citations
Data in Brief · 2024 · DOI

A hedonic value-based consumer continuance intention model toward location-based advertising15 citations
Revista de Gestão · 2023 · DOI

About the field of Economics

1,142researchers 11,460publications 147,828citations 2.6average h-index

Common research topics in this field:

Global trade and economicsEnergy, Environment, Economic GrowthFiscal Policy and Economic GrowthEconomic Growth and ProductivityInternational Business and FDIMonetary Policy and Economic Impact

Institutions with the most researchers in this field: