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Ly Thu Cuc

Researcher Profile 5/10
Hanoi University of Industry · Business Administration
13 publications · 22 citations · h-index 3
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Featured publications

The Role of Social Media on Green Food Consumption Intention in Hanoi, Vietnam10 citations
Agris on-line Papers in Economics and Informatics · 2024 · DOI
Barriers toward the adoption of mobile payment for Vietnamese consumers in rural areas5 citations
Multidisciplinary Science Journal · 2024 · DOI
Digital transformation and customer satisfaction in the retail industry in emerging countries: Case study in Hanoi, Vietnam4 citations
Edelweiss Applied Science and Technology · 2024 · DOI
Key factors shaping students’ intention to choose green industrial products: A Hanoi, Vietnam case study3 citations
Multidisciplinary Science Journal · 2025 · DOI
The Impact of Online Product Reviews on Gen Z’s Consumers’ Purchase Intentions for Fashion Products in E-Commerce in Hanoi, Vietnam
Architecture Image Studies · 2025 · DOI
Determinants of Online Apparel Purchase Intention in an Emerging Economy: An Empirical Study of University Students in Vietnam
Asian Business Research Journal · 2025 · DOI
Understanding the Behavioral Drivers of Plant-Based Food Consumption Intention among Urban Youth: Evidence from Hanoi, Vietnam
International Journal of Social Sciences and English Literature · 2025 · DOI
An integrated model assessment of eco-friendly purchasing drivers in emerging Market Hanoi, Vietnam
Discover Sustainability · 2026 · DOI
Factors affecting the willingness to pay for organic food among Generation Z students in Hanoi, Vietnam
Zbornik radova Ekonomskog fakulteta u Rijeci · 2026 · DOI
Determinants of Online Apparel Purchase Intention in an Emerging Economy: An Empirical Study of University Students in Vietnam
Asian Business Research Journal · 2025 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

Vietnam National University Ho Chi Minh City · 178 University of Economics Ho Chi Minh City · 132 Can Tho University · 92 Vietnam National University, Hanoi · 86 National Economics University · 80

These figures count profiles currently in this directory, not nationwide statistics.

Same institution — Hanoi University of Industry

V
Viet-Thang Vu
Information Technology
T
Thi Nguyen
Chemistry
V
Vu Hoa Binh
Mathematics
M
Minh Tan Nguyen
Mathematics
B
Bui Van Chinh
Transport Engineering
N
Nguyen Ngoc Quynh
Biology

Same field Business Administration

H
Hong Le Thi
Vietnam Maritime Universit
N
Nguyen Thi
Nguyen Tat Thanh Universit
U
Uyen Hong Thi Nguyen
Vietnam National Universit
B
Bui Duc Thanh
108 Military Central Hospi
T
Trang Le
Thuongmai University
T
Thi Hoa Hue Nguyen
Nguyen Tat Thanh Universit
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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Ly Thu CucHanoi University of Industry
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