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Mai Anh Vu

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Featured publications

IS THE BALANCED SCORECARD USEFUL IN A COMPETITIVE INDUSTRY? : Using Tesco PLC as a case study in the UK grocery retail industry.2 citations
· 2016
The Factors Affecting Employee Commitment to Restaurants in Thanh Hoa City: Application of the PLS-SEM Model
Social science and human research bulletin. · 2025 · DOI
Research On Factors Affecting Gen Z’s Intention to Buy Made-In-Vietnam Cosmetics: The Role of Social Media Marketing
International Journal of Religion · 2024 · DOI

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Mai Anh VuHong Duc University
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