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- 🏛️Affiliation: Ho Chi Minh City University of Education
- 🔬Field: Business Administration
- ✍️Profile incomplete — add information
Featured publications
Behavioural innovation in sustainable tourism: The role of personal norms and social media among Generation Z
African Journal of Hospitality Tourism and Leisure · 2026 · DOI
African Journal of Hospitality Tourism and Leisure · 2026 · DOI
HERITAGE TOURISM AND EMOTIONAL TRANSFORMATION: DEVELOPING A THEORETICAL FRAMEWORK FROM THE CASE OF CON DAO, VIETNAM
Zenodo (CERN European Organization for Nuclear Research) · 2026 · DOI
Zenodo (CERN European Organization for Nuclear Research) · 2026 · DOI
HERITAGE TOURISM AND EMOTIONAL TRANSFORMATION: DEVELOPING A THEORETICAL FRAMEWORK FROM THE CASE OF CON DAO, VIETNAM
Zenodo (CERN European Organization for Nuclear Research) · 2026 · DOI
Zenodo (CERN European Organization for Nuclear Research) · 2026 · DOI
About the field of Business Administration
Common research topics in this field:
Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour
Institutions with the most researchers in this field:
Vietnam National University Ho Chi Minh City · 178
University of Economics Ho Chi Minh City · 132
Can Tho University · 92
Vietnam National University, Hanoi · 86
National Economics University · 80
These figures count profiles currently in this directory, not nationwide statistics.
Same institution — Ho Chi Minh City University of Education
Same field Business Administration
The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗
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Mai Cong Phu QuiHo Chi Minh City University of Education
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