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Mai Cong Phu Qui

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Featured publications

Behavioural innovation in sustainable tourism: The role of personal norms and social media among Generation Z
African Journal of Hospitality Tourism and Leisure · 2026 · DOI
HERITAGE TOURISM AND EMOTIONAL TRANSFORMATION: DEVELOPING A THEORETICAL FRAMEWORK FROM THE CASE OF CON DAO, VIETNAM
Zenodo (CERN European Organization for Nuclear Research) · 2026 · DOI
HERITAGE TOURISM AND EMOTIONAL TRANSFORMATION: DEVELOPING A THEORETICAL FRAMEWORK FROM THE CASE OF CON DAO, VIETNAM
Zenodo (CERN European Organization for Nuclear Research) · 2026 · DOI

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Mai Cong Phu QuiHo Chi Minh City University of Education
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