Mai Hoang Thi

Researcher Profile 6/10

RMIT Vietnam University · Business Administration

11 publications · 247 citations · h-index 8

Information

🏛️Affiliation: RMIT Vietnam University
🔬Field: Business Administration
🆔ORCID: 0000-0002-0718-7723
✍️Profile incomplete — add information

An h-index of 8 places this researcher in Business Administration, within the top 10% of 2,078 profiles in this field in our directory.

Featured publications

Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions57 citations
Journal of Consumer Behaviour · 2023 · DOI

Green financing for sustainable development: Insights from multiple cases of Vietnamese commercial banks56 citations
Business Strategy and the Environment · 2022 · DOI

Farmer portfolios, strategic diversity management and climate-change adaptation – implications for policy in Vietnam and Kenya44 citations
Climate and Development · 2014 · DOI

Unveiling the future of responsible, sustainable, and ethical consumption: a bibliometric study on Gen Z and young consumers30 citations
Young Consumers Insight and Ideas for Responsible Marketers · 2025 · DOI

How trees and people can co-adapt to climate change: reducing vulnerability in multifunctional landscapes.20 citations
· 2011

Exploring customer stickiness during “smart” experiences: a study on AI chatbot affinity in online customer services18 citations
Journal of Research in Interactive Marketing · 2025 · DOI

Blockchain technology applications in retail branding: Insights from retailers in the developing world10 citations
Thunderbird International Business Review · 2023 · DOI

Business Talk Events as a Way of Raising Awareness of Social Entrepreneurship and Sustainable Development Goals (SDGs) in Vietnam9 citations
Event Management · 2023 · DOI

A Study on Sustainability Indicators for Energy Companies in Viet Nam2 citations
Sustainability · 2025 · DOI

Charting Blended Learning in the Social Media Age: A Bibliometric Perspective and Pathways for Future Development1 citations
Journal of Information Technology Education Research · 2024 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field: