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Minh Hue Nguyen

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Featured publications

Does sustainability marketing in the Vietnamese agri-food sector foster consumer brand engagement? The moderating role of brand reputation4 citations
Journal of Global Responsibility · 2025 · DOI
Validation of a simple HPLC method to quantify methotrexate concentrations in human plasma2 citations
Y HOC TP HO CHI MINH · 2021 · DOI
The impact of access to finance and business environment on firm innovation in Vietnam: Moderating role of working experience of top manager1 citations
Ho Chi Minh City Open University Journal of Science- Economics and Business Administration · 2024 · DOI
Implementation of A 360° Assessment Rubric for Level 5 Milestone Anchors for Procedures
eScholarship (California Digital Library) · 2017

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Minh Hue NguyenUniversity of Economics Ho Chi Minh City
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