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Minh Thi Hong Le

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Featured publications

Market Tourism and Tourist Perceptions: A Topic Modeling Analysis of Ben Thanh Market
Lecture notes in networks and systems · 2026 · DOI
What Drives Engagement? Analyzing Comment Sentiment and Discussion Themes in AI- and Human-Generated TikTok Content Using Sentiment Analysis
Lecture notes in networks and systems · 2026 · DOI
Environmental Concern and Positive e-WOM: Engaging University Students in Green Purchases
Lecture notes in networks and systems · 2026 · DOI

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Minh Thi Hong LeUniversity of Economics Ho Chi Minh City
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