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- 🏛️Affiliation: University of Economics Ho Chi Minh City
- 🔬Field: Business Administration
- 🆔ORCID: 0000-0003-2698-6552
- ✍️Profile incomplete — add information
Featured publications
Market Tourism and Tourist Perceptions: A Topic Modeling Analysis of Ben Thanh Market
Lecture notes in networks and systems · 2026 · DOI
Lecture notes in networks and systems · 2026 · DOI
What Drives Engagement? Analyzing Comment Sentiment and Discussion Themes in AI- and Human-Generated TikTok Content Using Sentiment Analysis
Lecture notes in networks and systems · 2026 · DOI
Lecture notes in networks and systems · 2026 · DOI
Environmental Concern and Positive e-WOM: Engaging University Students in Green Purchases
Lecture notes in networks and systems · 2026 · DOI
Lecture notes in networks and systems · 2026 · DOI
About the field of Business Administration
Common research topics in this field:
Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour
Institutions with the most researchers in this field:
Vietnam National University Ho Chi Minh City · 178
University of Economics Ho Chi Minh City · 132
Can Tho University · 92
Vietnam National University, Hanoi · 86
National Economics University · 80
These figures count profiles currently in this directory, not nationwide statistics.
Same institution — University of Economics Ho Chi Minh City
Same field Business Administration
The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗
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Minh Thi Hong LeUniversity of Economics Ho Chi Minh City
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