My Khanh Huynh

Researcher Profile 4/10

Eastern International University · Business Administration

7 publications · 10 citations · h-index 2

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Information

🏛️Affiliation: Eastern International University
🔬Field: Business Administration
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Featured publications

Zillennials' digital quest: Understanding information seeking behavior for travel decisions through user-generated content8 citations
Strategic Business Research · 2025 · DOI

Paused to feel: Rediscovering the Power of static posts in influencer-driven charity2 citations
Journal of Marketing Communications · 2026 · DOI

From Zero to $ocial Brand: The Guide to Positive LinkedIn Communication
Business and Professional Communication Quarterly · 2026 · DOI

Anti-consumption toward untrustworthy influencers promoting charity campaigns
Elsevier eBooks · 2026 · DOI

Encouraging patients to use healthcare services through social sharing platforms - the case of clinics in Vietnam's Mekong Delta provinces
J for International Business and Entrepreneurship Development · 2024 · DOI

Encouraging patients to use healthcare services through social sharing platforms the case of clinics in Vietnams Mekong Delta provinces
J for International Business and Entrepreneurship Development · 2024 · DOI

Student Perceptions of AI-Assisted Institutional Emails
Business and Professional Communication Quarterly · 2026 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field: