Ngan Thanh Nguyen

Researcher Profile 5/10

University of Economics Ho Chi Minh City · Business Administration

16 publications · 84 citations · h-index 5

Information

🏛️Affiliation: University of Economics Ho Chi Minh City
🔬Field: Business Administration
✍️Profile incomplete — add information

An h-index of 5 places this researcher in Business Administration, within the top 25% of 2,078 profiles in this field in our directory.

Featured publications

How Climate Change Anxiety Enhances Sustainable Trust and Consumption Behavior: Evidence From Vietnam and Italy21 citations
Business Strategy & Development · 2025 · DOI

The Impact of 7Ps Green Marketing Mix on Customer Commitment and Willingness to Pay a Premium Price: Evidence from Vietnam16 citations
Journal of Promotion Management · 2025 · DOI

Investigating Consumers’ Purchase Resistance Behavior to AI-Based Content Recommendations on Short-Video Platforms: A Study of Greedy And Biased Recommendations16 citations
Journal of Internet Commerce · 2024 · DOI

How ephemeral content marketing fosters brand love and customer engagement11 citations
Spanish Journal of Marketing - ESIC · 2025 · DOI

Evaluating the efficacy of AI-Generated advertising: A cross-national analysis of customer responses on brand perceptions and customer engagement with evidence from Vietnam and Australia6 citations
Journal of Global Scholars of Marketing Science · 2026 · DOI

Enhancing sustainable food purchasing by blockchain-enabled reviews and QR code traceability systems in Vietnam: the moderating role of environmental concern5 citations
Journal of Foodservice Business Research · 2025 · DOI

Reshaping electronic word-of-mouth and commitment to second-hand high-end fashion with blockchain-enabled sustainability information: Comparing Vietnam and France2 citations
Journal of Retailing and Consumer Services · 2026 · DOI

Enhancing the customer experience AI-chatbot: service quality, emotional intelligence, and personalisation2 citations
International Journal of Trade and Global Markets · 2024 · DOI

Fostering employees’ AI adoption in strategic marketing planning and decision making: a mixed-method study in Vietnam2 citations
Cognition Technology & Work · 2025 · DOI

The role of AI chatbots in fostering sustainable tourism destinations’ brand image and authenticity in Vietnam1 citations
Journal of Tourism Futures · 2026 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

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