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Ngo Thi Xuan Binh

Researcher Profile 5/10
Ho Chi Minh University of Banking · Business Administration
3 publications · 19 citations · h-index 1
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Information

Featured publications

Impact Of Brand Equity On Consumer Purchase Decision: A Case Study Of Mobile Retailer In Hochiminh City, Vietnam19 citations
Journal of Eastern European and Central Asian Research (JEECAR) · 2022 · DOI
Influencing brand love to brand loyalty: A case study of Phu Quoc fish sauce
Science & Technology Development Journal - Economics - Law and Management · 2020 · DOI
Developing a sustainable sport-tourism event planning a case study in pulse production and trading company limited, Vietnam
International Journal of Research in Marketing Management and Sales · 2021 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

Vietnam National University Ho Chi Minh City · 178 University of Economics Ho Chi Minh City · 132 Can Tho University · 92 Vietnam National University, Hanoi · 86 National Economics University · 80

These figures count profiles currently in this directory, not nationwide statistics.

Same institution — Ho Chi Minh University of Banking

N
Nguyen Thi Cam Phu
Biology
L
Lê Đình Hạc
Economics
N
Nguyen Kim Nam
Business Administration
T
Thai Thi Thuy Linh
Finance and Banking
N
Nguyen Nhu Lan
Mathematics
S
Sang Phu Nguyen
Finance and Banking

Same field Business Administration

H
Huynh Pham Tu
University of Finance - Ma
C
Cuong Van Hoang
N
Nguyen Khoa Truong An
Vietnam National Universit
N
Nguyen Van Dat
Ton Duc Thang University
Q
Quyen Van Vo
Can Tho University
T
Thi Kim Thoa Dang
University of Science and
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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Ngo Thi Xuan BinhHo Chi Minh University of Banking
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