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Nguyen Bac Nguyen

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Featured publications

The thirty-year evolution of customer-to-customer interaction research: a systematic literature review and research implications13 citations
Service Business · 2021 · DOI
An Extensive Framework of Customer-to-Customer Value Co-creation Practices: A Study in a Running Event Context5 citations
Services Marketing Quarterly · 2024 · DOI
Customer-to-Customer Value Co-Creation: A Customer-Dominant Framework of Value5 citations
Journal of Global Marketing · 2024 · DOI
A study of FMEA implementation: cases of manufucturing companies in Vietnam
Science and Technology Development Journal · 2013 · DOI

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Nguyen Bac NguyenVietnam National University Ho Chi Minh City
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