Nguyen Le Thai Hoa

Researcher Profile 5/10

Saigon Technology University · Business Administration

5 publications · 13 citations · h-index 3

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🏛️Affiliation: Saigon Technology University
🔬Field: Business Administration
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Featured publications

Impact of online social media on consumers’ purchasing intention via social network sites4 citations
PROCEEDINGS · 2020 · DOI

The Antecedents and Consequences of Store Personality: A Study of Specialty Store Chains in Vietnam4 citations
International Review of Business Research Papers · 2017 · DOI

The impact of brand positioning and knowledge on attitude towards brand and purchase intention: A study of organic rice in Ho Chi Minh City3 citations
PROCEEDINGS · 2020 · DOI

The moderating role of personal culture on the relationship between retail brand personality and shoppers’ loyalty: An evidence of supermarkets in Vietnam2 citations
Science & Technology Development Journal - Economics - Law and Management · 2020 · DOI

The impact of e-retailer personality and website quality on online impulse buying
Ho Chi Minh City Open University Journal of Science- Economics and Business Administration · 2021 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field: