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Nguyen Phong Nguyen

Researcher Profile 5/10
University of Economics Ho Chi Minh City · Business Administration
24 publications · 321 citations · h-index 11
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Information

An h-index of 11 places this researcher in Business Administration, within the top 5% of 2,078 profiles in this field in our directory.

Featured publications

Digitalization, inter-organizational collaboration, and technology transfer89 citations
The Journal of Technology Transfer · 2023 · DOI
A Theoretical Framework for the Influence of Green Marketing Communication on Consumer Behaviour in Emerging Economies37 citations
Palgrave studies of marketing in emerging economies · 2022 · DOI
Financial Inclusion for Women in the Informal Economy: An SDG Agenda Post Pandemic26 citations
· 2021 · DOI
Information Technology for Enhancing Transportation in Developing Countries17 citations
· 2022 · DOI
Entrepreneurial curiosity and firm innovation: Exploring the mediating role of information search in new technology ventures16 citations
Journal of Business Research · 2024 · DOI
Enhancing Transportation Service Experience in Developing Countries: A Post Pandemic Perspective16 citations
˜The œICT and Evolution of Work · 2021 · DOI
Brand Development Through Sustainability Certifications in Emerging Markets: Adoption of B Corporation Certification in Vietnam16 citations
Palgrave studies of marketing in emerging economies · 2022 · DOI
Redefining Banking Service Delivery: Information Technology Adoption by UK Banks Amid the COVID-19 Pandemic15 citations
· 2022 · DOI
Artificial Intelligence for Seamless Experience Across Channels14 citations
· 2023 · DOI
#BankFromHome: Using Advertisement Campaigns to Change Banking Behaviour During the COVID-19 Pandemic in an Emerging Economy13 citations
Palgrave studies of marketing in emerging economies · 2022 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

Vietnam National University Ho Chi Minh City · 178 University of Economics Ho Chi Minh City · 132 Can Tho University · 92 Vietnam National University, Hanoi · 86 National Economics University · 80

These figures count profiles currently in this directory, not nationwide statistics.

Same institution — University of Economics Ho Chi Minh City

M
Minh Phuoc‐Bao Tran
Economics
N
Nhi Thi Kieu Nguyen
Business Administration
T
Trinh Duong
Medicine and Pharmacy
H
Huong Le
Economics
H
Huyen Mong Le
Finance and Banking
N
Nga Thanh Le
Chemistry

Same field Business Administration

A
Anh Thi Ngoc Pham
Pham Ngoc Thach University
N
Nguyen Ngoc Huan
Cho Ray Hospital
H
Hanh Thi Dang
National Institute of Nutr
D
Duc Quang Tran
Lac Hong University
K
Khoa Nguyen Vu
FPT University
H
Hien Vo Van
University of Economics Ho
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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Nguyen Phong NguyenUniversity of Economics Ho Chi Minh City
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