Nguyen Thanh Phat

Researcher Profile 4/10

National Economics University · Business Administration

7 publications

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🏛️Affiliation: National Economics University
🔬Field: Business Administration
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Featured publications

Green word of mouth: what are the research performance, main schools of thought and research agendas in the digital era?
Corporate Governance · 2026 · DOI

Virtual Influencers in Marketing and Business: A Systematic Review of Theories, Contexts, Characteristics, and Methods
International Journal of Consumer Studies · 2026 · DOI

How Artificial Intelligence is Shaping Purchase Intentions and Behavior: A Literature Review, Research Themes, and Future Research Agenda
IFIP advances in information and communication technology · 2026 · DOI

Fabrication of nanocellulose-graphene oxide-polyvinyl alcohol aerogel under ambient conditions for methylene blue removal
Science and Technology Development Journal - Natural Sciences · 2025 · DOI

BIM-based automated water supply design for high-rise buildings in compliance with Vietnamese codes
Tạp chí Vật liệu & Xây dựng - Bộ Xây dựng · 2026 · DOI

Optimizing YOLOv11n for Real-Time Object Detection: Leveraging Quantization and Model Optimization
Lecture notes in electrical engineering · 2026 · DOI

Green Marketing and Green Brand Equity: A Systematic Review and Future Research Agenda in the Era of Artificial Intelligence
Business Strategy and the Environment · 2026 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field: