Nguyen thi Hong Mo

Researcher Profile 5/10

Hung Yen University of Technology and Education · Business Administration

8 publications · 49 citations · h-index 3

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🏛️Affiliation: Hung Yen University of Technology and Education
🔬Field: Business Administration
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Featured publications

Factors influencing consumers’ impulse television buying decision at Best Buy Vietnam18 citations
· 2020 · DOI

Transport and bioaccumulation of polychlorinated dibenzo-p-dioxins and dibenzofurans at the Bien Hoa Agent Orange hotspot in Vietnam18 citations
Environmental Science and Pollution Research · 2014 · DOI

Các yếu tố ảnh hưởng đến quyết định mua hàng ngẫu hứng qua truyền hình của khách hàng tại công ty Best Buy VN9 citations
· 2021 · DOI

Factors Affecting the Consumption of Eco-Fashion Products of Vietnamese Consumers2 citations
INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND ANALYSIS · 2021 · DOI

Yêu cầu kỹ năng mềm của lao động trong thời kỳ hội nhập2 citations
· 2021 · DOI

Các yếu tố ảnh hưởng đến quyết định mua hàng ngẫu hứng qua truyền hình của khách hàng tại công ty Best Buy VN (Factors Influencing Consumers’ Decision of Television Impulsive Buying at Best Buy Vietnam)
SSRN Electronic Journal · 2017

Factors affecting consumers’ impulsive buying decision on television at Best Buy Vietnam
DOAJ (DOAJ: Directory of Open Access Journals) · 2020

Factors Affecting the Consumption of Eco-Fashion Products of Vietnamese Consumers
Zenodo (CERN European Organization for Nuclear Research) · 2021 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field: