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Nguyen Thi Huyen Ngan

Researcher Profile 5/10
Thuongmai University · Business Administration
3 publications · 4 citations · h-index 1
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Information

Featured publications

Effect of Innovation Resources on Sustainable Competitive Advantage: The Moderating Role of Responsible Innovation from Evidence of Hospitality Industry in Vietnam3 citations
WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS · 2023 · DOI
Impact of Integrated Marketing Communication on Marketing Performance: A Case Study in the Hospitality Industry1 citations
VNU JOURNAL OF ECONOMICS AND BUSINESS · 2022 · DOI
Impact of Integrated Marketing Communication on Marketing Performance: A Case Study in the Hospitality Industry
VNU JOURNAL OF ECONOMICS AND BUSINESS · 2022 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

Vietnam National University Ho Chi Minh City · 178 University of Economics Ho Chi Minh City · 132 Can Tho University · 92 Vietnam National University, Hanoi · 86 National Economics University · 80

These figures count profiles currently in this directory, not nationwide statistics.

Same institution — Thuongmai University

N
Nguyễn Duy Đạt
Economics
L
Lien Thi Kim Nguyen
Medicine and Pharmacy
L
Le Ngoc Cuong
Mathematics
L
Lan Phuong Bui
Business Administration
N
Nguyen Thu Hoai
Social Sciences
T
Trịnh Thị Hường
Economics

Same field Business Administration

T
Tran Van Boi
Tra Vinh University
D
Duc-Thinh Nguyen
Can Tho University
T
Thi Kim Phung Dang
Ton Duc Thang University
H
Huynh Nhu Phan
University of Economics Ho
N
Nhi Le
Vietnam National Universit
T
Thi Ngoc Hoa Nguyen
Can Tho University
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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Nguyen Thi Huyen NganThuongmai University
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