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Nguyen Thi Le Huyen

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Featured publications

The Influence of Perceived Brand Quality and Perceived Brand Prestige on Purchase Likelihood of iPhone and HTC Mobile Phone in Taiwan21 citations
Research in Business and Management · 2014 · DOI
Contrast Agents For Magnetic Resonance Imaging Based On Ferrite Nanoparticles Synthesized by Using a Wet-Chemical Method6 citations
Journal of the Korean Physical Society · 2008 · DOI
Concurrent and Predictive Validity of Computer-adaptive Freshman English Test for College Freshman English in Taiwan3 citations
International Journal of English Language Education · 2014 · DOI
Linkages between Marketing Mix Components and Customer Satisfaction: An analysis on Google in Hanoi, Vietnam2 citations
Journal of Economic and Business Research · 2018
The effect of social media marketing activities dimensions on value co-creation behavior: An application of the commitment-trust theory2 citations
Innovative Marketing · 2024 · DOI
Effects of internationalization on supply chain agility and business performance of manufacturing firms in Vietnam1 citations
Journal of Global Operations and Strategic Sourcing · 2025 · DOI
Multiple criteria model for evaluation and selection of outsourcing service countries: A case study in the East and Southeast Asia1 citations
· 2013 · DOI
SYNTHESIS OF FERRITE NANOPARTICLES WITH PROTEIN MOLECULES IMMOBILLIZED ON THEIR SURFACES
ASEAN Journal on Science and Technology for Development · 2017 · DOI

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

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Nguyen Thi Le HuyenNational Economics University
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