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Nguyen Thi Ngan

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Featured publications

Country-of-Brand, Corporate Social Responsibility and Customer Responds: Moderating Role of Country-of-Manufacture and Corporate Reputation5 citations
Global Business Review · 2024 · DOI
The Impact of University Brand Equity on Student Satisfaction and Engagement: A Study of Vietnamese Universities4 citations
International Review of Management and Marketing · 2025 · DOI
Impacts of E-service Quality on Customer Satisfaction: A Case Study of Lazada4 citations
VNU JOURNAL OF ECONOMICS AND BUSINESS · 2022 · DOI
Using AIC In Model Choice about Entrepreneurial Attitude Orientation3 citations
International Journal of Psychosocial Rehabilitation · 2020 · DOI

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

These figures count profiles currently in this directory, not nationwide statistics.

The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Nguyen Thi NganVinh University
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