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Nguyen Thi Trung Tam

Researcher Profile 5/10

Can Tho University · Business Administration

3 publications · 6 citations · h-index 1

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🏛️Affiliation: Can Tho University
🔬Field: Business Administration
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Featured publications

Factors influencing adoption of activity-based costing in developing country6 citations
Management Science Letters · 2020 · DOI

The Analysis of Customer Satisfaction about ATM Service of BIDV in Ha Giang Province Vietnam
· 2014 · DOI

The Influence of Green Marketing and Green Attitude on Purchase Intention of Sustainable Fast Food
PaperAsia · 2025 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

These figures count profiles currently in this directory, not nationwide statistics.

Same institution — Can Tho University

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History

Ly Cong Tran

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Same field Business Administration

Vietnam National Universit

Binh Van Tran

Nong Lam University

Huy Truong Quang

RMIT Vietnam University

Ho Thi Huong Lan

Hue University

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