Nguyen Viet Thai

Researcher Profile 6/10

Thuongmai University · Business Administration

8 publications · 34 citations · h-index 3

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Information

🏛️Affiliation: Thuongmai University
🔬Field: Business Administration
🆔ORCID: 0000-0003-3808-8274
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Featured publications

Silane coupling agent with amine group grafted nano/micro-glass fiber as novel toughener for epoxy resin: fabrication and mechanical properties20 citations
Composite Interfaces · 2020 · DOI

Exploring brand loyalty toward traditional confectioneries in an emerging market8 citations
Journal of Entrepreneurship and Sustainability Issues · 2020 · DOI

Factors affecting the successful implementation of customer relationship management in 3-to-5-star hotels in Viet Nam5 citations
Cogent Social Sciences · 2024 · DOI

Effect of facial presence in user-generated photos on intention to purchase restaurant foods: an experimental study from vietnam1 citations
Cogent Business & Management · 2024 · DOI

A hybrid fuzzy AHP-ANN approach for evaluating simulation models in tourism training
Cogent Social Sciences · 2025 · DOI

Psychological mechanisms and perceived context driving pro-environmental behavior of tourists in Vietnam through the moderating influence of trust
Discover Sustainability · 2026 · DOI

Factors Influencing the Development of Experiential Tourism in the Northern Mountainous Provinces of Vietnam: An Empirical Investigation in Bát Xát, Lào Cai Province
Tourism, hospitality & event management · 2026 · DOI

A dual-stage fuzzy MCDM approach for strategic target market prioritisation and communication channel evaluation in destination marketing: evidence from a provincial context
International Journal of Tourism Policy · 2025 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field: