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Nhi Pham Phuong Nguyen

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Featured publications

Application of social media in supply chain 4.0 practices: a bibliometric analysis and research trends35 citations
Operations Management Research · 2023 · DOI
The role of brand anthropomorphism in building brand attachment: The experiment research on beverage brands1 citations
Ho Chi Minh City Open University Journal of Science- Economics and Business Administration · 2024 · DOI
Slow Food: Grounds for Sustainability
eSpace (Curtin University) · 2014

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Nhi Pham Phuong NguyenUniversity of Economics Ho Chi Minh City
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