Ninh Nguyen

Researcher Profile 6/10

Thuongmai University · Business Administration

125 publications · 5,151 citations · h-index 38

Information

🏛️Affiliation: Thuongmai University
🔬Field: Business Administration
🆔ORCID: 0000-0001-6050-2633
✍️Profile incomplete — add information

An h-index of 38 places this researcher in Business Administration, within the top 5% of 2,078 profiles in this field in our directory.

Featured publications

Pro-environmental purchase behaviour: The role of consumers' biospheric values365 citations
Journal of Retailing and Consumer Services · 2016 · DOI

Organic Food Purchases in an Emerging Market: The Influence of Consumers’ Personal Factors and Green Marketing Practices of Food Stores357 citations
International Journal of Environmental Research and Public Health · 2019 · DOI

Evaluating the purchase behaviour of organic food by young consumers in an emerging market economy353 citations
Journal of Strategic Marketing · 2018 · DOI

Greenwash and Green Purchase Intention: The Mediating Role of Green Skepticism328 citations
Sustainability · 2019 · DOI

Retailer corporate social responsibility and consumer citizenship behavior: The mediating roles of perceived consumer effectiveness and consumer trust262 citations
Journal of Retailing and Consumer Services · 2020 · DOI

The influence of cultural values on green purchase behaviour253 citations
Marketing Intelligence & Planning · 2017 · DOI

Young consumers’ green purchase behaviour in an emerging market205 citations
Journal of Strategic Marketing · 2017 · DOI

Investigating Consumer Attitude and Intention towards Online Food Purchasing in an Emerging Economy: An Extended TAM Approach156 citations
Foods · 2019 · DOI

Antibacterial Activity of TiO2- and ZnO-Decorated with Silver Nanoparticles143 citations
Journal of Composites Science · 2019 · DOI

Energy efficient household appliances in emerging markets: the influence of consumers' values and knowledge on their attitudes and purchase behaviour135 citations
International Journal of Consumer Studies · 2016 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field: