Ninh Truong Thi Thuy

Researcher Profile 5/10

Hanoi University of Industry · Business Administration

9 publications

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Information

🏛️Affiliation: Hanoi University of Industry
🔬Field: Business Administration
🆔ORCID: 0000-0002-2474-6179
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Featured publications

The Role of Business Incubators in Sustainable Entrepreneurship in a Digitally Transforming Economy
· 2026 · DOI

Electronic word of mouth: What are the main schools of thought and topical trends?
· 2026 · DOI

Researching Factors Affecting the Entrepreneurship Intention of Graduates in Hanoi City
· 2024 · DOI

Generative AI Marketing and Customer Citizenship Behavior: The Dual Mediation of Perceived Co-Creation Value and Trust in AI
Springer proceedings in business and economics · 2026 · DOI

Is there an emerging path to brand equity in the digital age? The role of personalized Facebook advertising and brand experience
Procedia Computer Science · 2026 · DOI

Motivation for Vietnamese Consumers’ Intention to Buy Second Hand Clothes
International Journal of Religion · 2024 · DOI

Research on Factors Affecting the Intention to Maintain a Long-Term Relationship in Franchising in Vietnam
International Journal of Professional Business Review · 2023 · DOI

Factors Influence on Promotion Mix in E-marketing: Case of Technology Services Enterprise in Vietnam
International Journal of Professional Business Review · 2023 · DOI

Impact of Artificial Intelligence on Purchase Intentions and Behavior: A Literature Review and Future Research Agenda
· 2026 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field: