Pham Thi Kim Thanh

Researcher Profile 5/10

University of Finance - Marketing · Psychology

6 publications · 6 citations · h-index 1

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🏛️Affiliation: University of Finance - Marketing
🔬Field: Psychology
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Featured publications

Understanding Gen Z’s Digital Banking Loyalty: The Role of Switching Costs and Consumption Values3 citations
Journal Of Organizational Behavior Research · 2025 · DOI

Integrating social customer relationship management into customer lifetime value: Empirical evidence from Vietnamese banking1 citations
Innovative Marketing · 2025 · DOI

Exploring Customer Loyalty in Vietnam’s Digital Banking Industry: Insights from Switching Costs and Alternative Attractiveness1 citations
International Review of Management and Marketing · 2025 · DOI

Social customer relationship management and customer lifecycle value in banking: The mediating and moderating roles of engagement1 citations
Banks and Bank Systems · 2025 · DOI

AI-driven electronic customer relationship management and brand advocacy: The mediating role of consumption values in Vietnam’s digital banking sector
Innovative Marketing · 2026 · DOI

Brand love and customer loyalty in digital banking: The mediating role of online brand experience and the moderating role of digital information overload
Banks and Bank Systems · 2026 · DOI

About the field of Psychology

684researchers 6,866publications 75,313citations 3.0average h-index

Common research topics in this field:

Technology Adoption and User BehaviourJob Satisfaction and Organizational BehaviorDigital Marketing and Social MediaCustomer Service Quality and LoyaltyDementia and Cognitive Impairment ResearchConsumer Behavior in Brand Consumption and Identification

Institutions with the most researchers in this field: