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Pham Thi Thanh Hang

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Featured publications

Do green human resource management and green innovation drive green competitive advantage? Insights from Delphi and analytic hierarchy process
Corporate Governance · 2026 · DOI
THE PATH TO GREEN BRAND EQUITY: INSIGHTS FROM AN EMERGING MARKET
· 2024 · DOI
A combined approach to explore the drivers of green brand loyalty
International Journal of Services and Standards · 2024 · DOI
Sustainability-oriented management: The role of green human resource management and innovation in driving sustainable performance, based on Delphi and Analytic Hierarchy Process
Procedia Computer Science · 2026 · DOI

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Pham Thi Thanh HangVietnam National University, Hanoi
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