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Phan Thanh Mai

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Featured publications

The Impact of Green Innovation on Purchase Intention Through Corporate Image and Green Perceived Value: An Experiment in the Food Industry in Vietnam Based on Signaling Theory
International Journal of Social Science and Human Research · 2026 · DOI
The Impact of Green Innovation on Purchase Intention Through Corporate Image and Green Perceived Value: An Experiment in the Food Industry in Vietnam Based on Signaling Theory
International Journal of Social Science and Human Research · 2026 · DOI
The Impact of Green Innovation on Purchase Intention Through Corporate Image and Green Perceived Value: An Experiment in the Food Industry in Vietnam Based on Signaling Theory
International Journal of Social Science and Human Research · 2026 · DOI

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Phan Thanh MaiBanking Academy of Vietnam
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