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Phuoc Tai Nguyen

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Eastern International University · Business Administration
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Featured publications

A Cross-Cultural Study on the Role of Message Framing in the Promotion of Fair-Trade Buying Behavior9 citations
SAGE Open · 2023 · DOI
Digital Dilemmas: The Complex Interplay of Online Experience and Health Pharmaceutical Purchases Among Vietnamese Women4 citations
Howard Journal of Communications · 2025 · DOI
Book Reviews : Tran Tri Vu, Lost Years: My 1, 632 Days in Vietnamese Reeducation Camps. Institute of East Asian Studies, University of California, Berkely, 1989. xvi + 381 pp. Paper $ 15.00
Journal of Asian and African Studies · 1991 · DOI

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

These figures count profiles currently in this directory, not nationwide statistics.

The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Phuoc Tai NguyenEastern International University
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