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Phuong Kim Thi Tran

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Featured publications

The coolness of social behaviors: a branding perspective in alcohol consumption4 citations
Asia Pacific Journal of Marketing and Logistics · 2025 · DOI
How perceived empowerment and place attachment drive residents’ support for sustainable tourism in central Vietnam: a serial mediation model1 citations
International Journal of Tourism Cities · 2026 · DOI
Exploring the impact of experiential learning on students’ career intentions through vocational identity in the hospitality and tourism higher education1 citations
Higher Education Skills and Work-based Learning · 2026 · DOI
How experiential learning and AI readiness foster career adaptation in hospitality and tourism education1 citations
Journal of Tourism Futures · 2026 · DOI
Cultivating destination loyalty among film tourists: the role of film involvement and film-related social media communication1 citations
Journal of Hospitality and Tourism Insights · 2025 · DOI
Sustainable tourism begins in the itinerary: scale development and validation of the ethically minded tourist behavior1 citations
International Journal of Contemporary Hospitality Management · 2026 · DOI
The Hierarchical Formation of Destination Brand Equity With Lifestyle Congruence as A Contingent Factor: A View of Service‐Dominant Logic and Social Exchange Theory
International Journal of Tourism Research · 2026 · DOI
A serial mediation model for destination brand equity in a destination social responsibility context
Social Responsibility Journal · 2026 · DOI
What drives residents' support for sustainable tourism development? An integration of the push-pull-mooring model and theory of planned behavior
Journal of Hospitality and Tourism Insights · 2025 · DOI
Untangling cognitive–affective pathways from film brand attachment to destination loyalty
Asia Pacific Journal of Marketing and Logistics · 2026 · DOI

About the field of Business Administration

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

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Phuong Kim Thi TranUniversity of Economics Ho Chi Minh City
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