Quynh Hoa Le

Researcher Profile 6/10

University of Economics Ho Chi Minh City · Business Administration

11 publications · 93 citations · h-index 6

Information

🏛️Affiliation: University of Economics Ho Chi Minh City
🔬Field: Business Administration
🆔ORCID: 0000-0002-8897-1615
✍️Profile incomplete — add information

An h-index of 6 places this researcher in Business Administration, within the top 25% of 2,078 profiles in this field in our directory.

Featured publications

Customer brand co-creation on social media: a systematic review32 citations
Marketing Intelligence & Planning · 2022 · DOI

Branding in higher education: a bibliometric analysis and research agenda13 citations
Journal of Marketing for HIGHER EDUCATION · 2023 · DOI

Promoting university brand through student co-creation behaviors: the role of online brand posts11 citations
Journal of Trade Science · 2024 · DOI

Brand posts and brand co-creation in higher education communities: a social communication process theory10 citations
Journal of Marketing for HIGHER EDUCATION · 2023 · DOI

A self-regulatory adapting mechanism to changing work setting: Roles of playful work design and ambidexterity9 citations
Current Research in Behavioral Sciences · 2024 · DOI

Effects of EVFTA on Vietnam’s apparel exports: An application of WITS-SMART simulation model6 citations
Journal of Asian Business and Economic Studies · 2018 · DOI

Empowering Service Employees in the Uncertain Era: Adaptive Mechanisms for Service Ambidexterity and Performance5 citations
Services Marketing Quarterly · 2025 · DOI

“Don’t judge a book by its cover”: enhancing perceived quality and purchase intention of ugly food via retailers’ strategies3 citations
British Food Journal · 2025 · DOI

Factors Affecting Youth Entrepreneurial Intention and Suggestions for Policymaking: The Case of Vinh Long Province2 citations
WORLD SCIENTIFIC eBooks · 2021 · DOI

Implementing Eco-Friendly Export Business Strategy Towards Sustaining Supply Chain Coordination and Competitive Advantage: Evidence from Vietnam’s Seafood Processing Firms2 citations
Approaches to global sustainability, markets, and governance · 2022 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

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