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Ta Huy Hung

Researcher Profile 6/10
National Economics University · Business Administration
68 publications · 152 citations · h-index 6
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Information

An h-index of 6 places this researcher in Business Administration, within the top 25% of 2,078 profiles in this field in our directory.

Featured publications

Impact of artificial intelligence on branding: a bibliometric review and future research directions21 citations
Humanities and Social Sciences Communications · 2025 · DOI
Leadership characteristics and digital transformation in an emerging market: The moderating effect of compliance pressure19 citations
International Review of Economics & Finance · 2025 · DOI
Comeback of the failed entrepreneur: An integrated view of costs, learning, and residual resources associated with entrepreneurial failure16 citations
Journal of Small Business Strategy · 2019
The Leadership Competency in Vietnam Public Administration12 citations
Organizations and Markets in Emerging Economies · 2018 · DOI
Accelerating Digital Supply Chain Management Practices, Customer Development, and Firm Performance: Organizational Culture Matters10 citations
Contemporary Economics · 2024 · DOI
Examining the impact of big five personality traits and digital competencies on digital entrepreneurial intention: the mediating role of digital self-efficacy7 citations
International Entrepreneurship and Management Journal · 2025 · DOI
Exploring the impact of influencers’ characteristics on the cosmetics purchase intentions of TikTok users6 citations
Innovative Marketing · 2025 · DOI
Inclusion of Neural Networks in Higher Education: A Systematic Review and Bibliometric Analysis6 citations
· 2024 · DOI
AI and Lifelong Learning in Developing Countries5 citations
Advances in educational technologies and instructional design book series · 2024 · DOI
Management’s Perception of Key Performance Indicators for Vietnam Small and Medium Enterprises4 citations
VNU Journal of Science Economics and Business · 2018 · DOI

About the field of Business Administration

2,078researchers 21,569publications 251,933citations 3.1average h-index

Common research topics in this field:

Diverse Aspects of Tourism ResearchDigital Marketing and Social MediaCustomer Service Quality and LoyaltyEnvironmental Sustainability in BusinessConsumer Behavior in Brand Consumption and IdentificationTechnology Adoption and User Behaviour

Institutions with the most researchers in this field:

Vietnam National University Ho Chi Minh City · 178 University of Economics Ho Chi Minh City · 132 Can Tho University · 92 Vietnam National University, Hanoi · 86 National Economics University · 80

These figures count profiles currently in this directory, not nationwide statistics.

Same institution — National Economics University

V
Vu Thi Thuy Van
Finance and Banking
T
Thuy T. Pham
A
Anh Vu
Electrical Engineering
V
Van Bui
Finance and Banking
P
Phan Thị Kim Tâm
Cultural Studies
T
Tạ Thu Trang
Economics

Same field Business Administration

T
Tran Bich Ngoc
Banking Academy of Vietnam
K
Khanh P. Nguyen
Cho Ray Hospital
N
Ngoc Thanh Vu
Vietnam National Universit
N
Nghi Quang Huynh
Can Tho University
L
Le Dao Ngoc Thanh
Industrial University of H
T
Thuy Thi Ngoc Vo
Hoa Sen University
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Ta Huy HungNational Economics University
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