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Tan THAI DONG

Researcher Profile 6/10
Industrial University of Ho Chi Minh City · Psychology
14 publications · 8 citations · h-index 2
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Featured publications

Factors Affecting the Intention to Continue Using Online Payment Applications of SMEs at Viet Nam3 citations
Theoretical and Practical Research in Economic Fields · 2024 · DOI
Researching user experience with artificial intelligence application for customer care services on e-commerce platform2 citations
Jurnal Ekonomi Perusahaan · 2025 · DOI
The Influence of Social Advertising on Consumer's Online Purchase Intention: The Mediating Role of Brand Loyalty1 citations
Journal of Applied Economic Sciences (JAES) · 2025 · DOI
Impulsive Buying Behavior through the Attraction of Students Captivated with Kocs' Short Videos: Second-Hand Footwear Products1 citations
International Journal Administration Business and Organization · 2024 · DOI
Exploring Social Media's Power in Enhancing Brand Continuance Intention: Cosmetic Industry1 citations
Theoretical and Practical Research in Economic Fields · 2025 · DOI
How Digital Transformation and Data-Driven Capabilities Foster Competitive Advantage: The Mediating Role of Organizational Agility in Vietnamese SMEs
SAGE Open · 2026 · DOI
Exploring Brand Loyalty in Online Shopping: The Mediating Impact of Customer Satisfaction and Brand Trust in the Context of Vietnam's Household Appliances Market
International Journal of Electronic Commerce Studies · 2025 · DOI
The Power of Short Video Content on TikTok Shop Consumers in Viet Nam
Theoretical and Practical Research in Economic Fields · 2025 · DOI
The Influence of Promotional Programs and Key Factors on E-Commerce Purchasing Behavior Among Students in Southern Vietnam
Journal of Applied Economic Sciences (JAES) · 2024 · DOI
The Impact Of Electronic Word-of-Mouth Marketing (Ewom) Acceptance On Purchase Intentions For Household Products On TikTok Shop
Journal of Economics and Administrative Sciences · 2025 · DOI

About the field of Psychology

684researchers 6,866publications 75,313citations 3.0average h-index

Common research topics in this field:

Technology Adoption and User BehaviourJob Satisfaction and Organizational BehaviorDigital Marketing and Social MediaCustomer Service Quality and LoyaltyDementia and Cognitive Impairment ResearchConsumer Behavior in Brand Consumption and Identification

Institutions with the most researchers in this field:

Vietnam National University Ho Chi Minh City · 69 National Economics University · 40 University of Economics Ho Chi Minh City · 39 FPT University · 33 Vietnam National University, Hanoi · 29

These figures count profiles currently in this directory, not nationwide statistics.

Same institution — Industrial University of Ho Chi Minh City

N
Ngoc Hong Nguyen
Pharmacy
P
Phuc Minh Nguyen
Information Technology
L
Le An Pha
Mining Engineering
V
Van Thiep Vo
Biology
H
Hoan Tran
Electronics
T
Thoai N. Tran
Physics

Same field Psychology

T
Toan Khanh Tran Pham
Ho Chi Minh City Open Univ
H
Ha-Yen-Nhi Le
National Economics Univers
T
Ta Huy Thinh
Q
Quang Trung Truong
Hanoi Medical University
L
Le Thuy Thuy Khanh
Vietnam National Universit
T
Tien Thi Cam Nguyen
Ho Chi Minh City Universit
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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Tan THAI DONGIndustrial University of Ho Chi Minh City
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