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Thai-Ha Luong

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Featured publications

Impulse buying behavior of Vietnamese consumers in supermarket setting33 citations
International Journal of Research Studies in Management · 2014 · DOI
From crave to fade: modelling perceived novelty, perceived saturation and engagement in viral street food trends among digital-native young consumers2 citations
Journal of Trade Science · 2025 · DOI
Beyond the shadow of negativity: A logistic regression analysis of the perception-reality gap in academic stress and performance
Acta Psychologica · 2026 · DOI

About the field of Psychology

Common research topics in this field:

Technology Adoption and User BehaviourJob Satisfaction and Organizational BehaviorDigital Marketing and Social MediaCustomer Service Quality and LoyaltyDementia and Cognitive Impairment ResearchConsumer Behavior in Brand Consumption and Identification

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The publication list above is compiled from the open academic database OpenAlex (CC0 licence). Compare with the source record on OpenAlex ↗

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Thai-Ha LuongVietnam National University Ho Chi Minh City
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